Yellow, in color psychology, is mostly known for being the “happy color,” but beyond that, yellow is also a color of stimulation. It aids in improving the enveloped users’ memory, sound thinking, and decision making. This is why informed designers would practically be utilizing any tone of yellow for a study area, den or library. And that precisely is what’s done with the 400sqft. space of Van Alen Bookstore in Chelsea, Manhattan, New York.
Van Alen Institute is an independent, non-profit organization which aims to educate the mass-“public realm”- about the significance of architecture and interior design. Their bookstore veers the same path.
It is the first of its kind- a bookstore that holds only architecture and design books- in New York City back in 2011.
As living in tiny spaces, working/shopping, and especially designing a small space brings about the same amount of challenges. Yet, at the same time, it also draws out as much creativity and the guaranteed coziness.
Located in the busiest city, it is painted a bright, sunshine yellow (Does it not just remind you of their iconic cabs?) and furnished with as much recyclables as possible. Take for example this staircase which is made of seventy pieces of stacked wooden doors donated by Build It Green! NYC.
These panels are held by bolts that hang from the ceiling, while the cables serve to protect people from falling off the “art installation.”
While the glowing, bursting yellow encapsulate the space, it is juxtaposed with a concrete gray which mellows the space down and beget a stereotyped New York ambiance. It is such a simple color coordination which brings so many back stories and memories. One of which, for myself, is the series How I Met Your Mother which is set in this city 95%.
Here in the gallery-type bookstore, you could spend as much time as you want browsing and lounging by the innovative staircase which took advantage of its structurally high ceiling. You could pretend to be in the library choosing which book you are taking home for the week. It just brings back good old days of being in university.
Watch a design file video here.
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